Torpedo May 1953 Advertisement — The inimitable Torpedo freewheel and brake hub, more than 60 million in service, made at Schweinfurt by Fichtel and Sachs

— Page 1 —
inimitable!
LE MOYEU
ROUE LIBRE ET FREIN

Torpedo
D’ORIGINE

PLUS DE
60 Millions
MIS EN SERVICE
A CE JOUR

FABRIQUÉ EXCLUSIVEMENT A SCHWEINFURT S/M
PAR FICHTEL ET SACHS
FREINAGE DE SÉCURITÉ

…ÉTABLISSEMENTS WILLIAM DUMONT
DISTRIBUTEURS EXCLUSIFS POUR LA FRANCE, L’AFRIQUE DU NORD
VENTE EXCLUSIVE AUX CONSTRUCTEURS ET AUX GROSSISTES
11, RUE CHALGRIN – PARIS XVIe TÉL. : KLÉ.68-10

Pub. Cadot

[A ruled advertisement in black and white, a full panel set in a thin rule. A large dark rounded field holds most of the design, with reversed-out cream lettering. “inimitable!” is lettered in white brush script across the upper right, over “LE MOYEU” and “ROUE LIBRE ET FREIN” in bold sans-serif capitals. The word “Torpedo” is drawn in very large outlined script letters with a shadow, with a small rounded label reading “D’ORIGINE” beneath it. At the left a rear hub with a freewheel sprocket and a brake arm is drawn in line engraving with heavy black fills, set against a large cream starburst with a toothed edge; the shell is lettered “F&S Schweinfurt”, “Torpedo” inside a small winged badge, and “System Sachs D.R.P.”, and the brake arm bears “Torpedo”. Inside the starburst “PLUS DE 60 Millions MIS EN SERVICE A CE JOUR” is set in sans-serif, the figure in heavy italic. A blank cream banner hangs under the starburst with no lettering. Two lines of spaced capitals name the maker and place of manufacture, and “FREINAGE DE SÉCURITÉ” follows in large italic capitals. A cream rounded panel across the foot carries the distributor’s name “WILLIAM DUMONT” in heavy capitals, with the distribution, sales and address and telephone lines in sans-serif beneath. The agency mark “Pub. Cadot” appears in tiny type at the lower right of the panel. No text from the reverse of the leaf shows through.]