Soubitez 1953 Advertisement — The Babyfar lighting set for a child’s bicycle, with children and a lit lamp

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BABYFAR
(DÉPOSÉ)

ECLAIRAGE IDEAL POUR VELO D’ENFANT
Projecteur, diamètre 50 m/m, en dural poli
avec interrupteur et emplacement intérieur
pour pile. Lanterne arr. profilée. Réalisé par

SOUBITEZ
LE PLUS IMPORTANT FABRICANT D’ÉCLAIRAGES
POUR CYCLES

PARC DES EXPOSITIONS : Hall du Cycle, Stand 41

[A full-page advertisement printed in two blues with a red accent, in a flat poster style with smooth tinted shading. Across the top, a signature in a ruled cartouche at the upper right reads “A. Kow.” In the upper band three children stand on a road: a girl in a white blouse and blue skirt with a hand on her hip, a boy in a white shirt and red shorts bending forward to reach toward the rear lamp of a bicycle, and a boy in a red sweater, white shorts and a scarf riding a small blue bicycle. A white cone of light spreads from a small headlamp on the front of the bicycle toward the right edge, and a white dog with a red collar runs beside the front wheel. Below the road a deep blue band opens into a large drawing of a streamlined torpedo-shaped headlamp seen from the side and front, with a ribbed round glass lens, a small red button on top, a bracket and a red wire at the base, and the name “SOUBITEZ” in small letters on the rim; a wide beam of light fans out from it to the right. Across the lower left the headlamp stands over a curved fender, and the large name “BABYFAR” is set in heavy italic blue capitals with white outline, with “(DÉPOSÉ)” in small italics under it. The text block beneath is set in a clean sans-serif in blue, the first line in bold capitals. Under it a square panel shows a streamlined rear lamp with a red ribbed lens on a white fender, and below that the firm name “SOUBITEZ” stands in heavy blue letters with a stylized sweeping S and Z, with the descriptor line beneath it flanked by triple rules. At the foot of the leaf, below the colored panel on plain paper, a single line in spaced blue capitals gives the exhibition address and stand. A few faint stray marks show at the extreme lower left corner of the margin.]