Soubitez November 1951 Advertisement — The Bloc 53 Dynamo, Electric Lighting for Cycles

— Page 1 —
BLOC
53
SOUBITEZ

DYNAMO 53, 6 Volts
2,7 Watts, chromée, extra
légère, deux roulements à
billes, avec le projecteur
attenant. Diamètre 50 m/m
Glace moulée en matière
plastique formant porte

SOUBITEZ
-53-

SOUBITEZ
ÉCLAIRAGES ÉLECTRIQUES POUR CYCLES

A. KOW.

[A full-width advertisement printed in red, black and gray on a light ground, with no outer rule. At the top a black silhouette of a woman riding a bicycle is set against a red starburst whose rays fan out behind her, with a white beam spreading from the front lamp. Below it a large red panel with rounded lower corners runs down the left side, overlaid with halftone photographs of three lighting parts: a round headlamp with a molded lens at the left, a cylindrical dynamo in the center with “SOUBITEZ” and “53” embossed on its barrel, and a bracket clamp with three hexagonal bolts extending to the right across a black vertical band. At the upper right “BLOC” in red capitals sits above a large red “53” with a black drop shadow, over the name “SOUBITEZ” in black angular capitals; a specification paragraph in a light geometric sans serif runs beneath. The firm’s name appears again in large white capitals with black outlines across the foot of the red panel, with “ÉCLAIRAGES ÉLECTRIQUES POUR CYCLES” beneath in white and red spaced capitals, over a black shadow shape. A small red starburst stands under the paragraph. The artist’s signature “A. KOW.” in outlined script, underlined, stands below the clamp drawing at the right. The specification paragraph stops after the words “plastique formant porte” with blank space beneath.]