Soubitez 1951 Advertisement — The Bloc 53 Dynamo, Electric Lighting for Cycles

— Page 1 —
BLOC
53
SOUBITEZ

DYNAMO 53, 6 Volts 2,7 Watts, chromée, extra légère, deux roulements à billes, avec le projecteur attenant. Diamètre 50 m/m Glace moulée en matière plastique formant porte

SOUBITEZ
—53—

SOUBITEZ
ÉCLAIRAGES ÉLECTRIQUES POUR CYCLES

[A full-page advertisement printed in red and black on cream. At the top, a woman rides a bicycle in black silhouette against a red sunburst, her headlamp and rear lamp shining. Below, a shield-shaped panel, half red and half cream, its right side and pointed foot outlined by a heavy black drop shadow. In it, a large airbrushed drawing of the Soubitez Bloc 53: the chromed bottle dynamo, its body lettered “SOUBITEZ” and “53”, with the small round headlamp attached at its side and its long mounting bracket with three hexagon bolts running out to the right across the black border. “BLOC 53” is set in red at the upper right, the numerals with a black shadow, over the Soubitez logotype in black and the specification in light sans-serif, ending at “porte” with a small red star below. The name “SOUBITEZ” runs across the foot in large outline display letters, with the tag line in spaced capitals, white on the red half and red on the cream half. The artist’s signature “A. KOW.” in small capitals between two short rules is at the right, below the dynamo bracket. A faint reversed offset of another page’s display text shows in the red half; it is not part of this advertisement.]