SIM 1950 Advertisement — Precision Balls for the Great French Makes

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LES BILLES DE PRECISION

SIM

…en acier au chrome, forgées, trempées, rectifiées au 2/1000 mm, équipent les grandes marques françaises de cycles et motos : Alcyon, Automoto, Motobécane, Peugeot, Terrot, Vélosolex, etc.

Ste INDUSTRIELLE DE MECANIQUE
83, Chemin de St-Priest LYON
Teléphone : PAR. 75-44 (4 lignes)

[A full-column advertisement. “LES BILLES DE PRECISION” arcs over the top in heavy black condensed capitals. Below it a large shaded steel ball carries the “SIM” monogram in deep three-dimensional block letters, and across the top of the ball ride three small figures: a helmeted motorcyclist and two cyclists, one smaller than the other as if farther off. Two columns of small drawn balls, graded in size, descend the left and right edges of the panel. The firm’s name and address are reversed out in white on a black band at the foot. No signature is visible.]

[This advertisement shares page 18 of L’Officiel du cycle with an advertisement for Cazenave, held here as its own record, and others for the Le Moineau cyclomoteur and the AGF scooter.]