SIM September 1953 Advertisement — SIM precision steel balls for cycles, motorcycles and scooters, riders on top of a ball

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LES BILLES DE PRÉCISION

SIM

…en acier au chrome, forgées,
trempées rectifiées au 2/1000 mm.
équipent les grandes marques
françaises de cycles,
motos et scooters.

Sté INDUSTRIELLE DE MÉCANIQUE
83, Chemin de Saint-Priest – LYON – Tél. PA. 75-44 (4 lignes)
Dépôt à PARIS : 11, rue Chalgrin (16e) – Tél. Klé. 68-10

SALON DU CYCLE : HALL DU CYCLE, STAND n° 228

[A full-width advertisement in black and white with no frame. The headline “LES BILLES DE PRÉCISION” in very heavy sans-serif capitals curves in an arch across the upper part, rising from the lower left to the crown and falling to the right. Under the arch a large ball is drawn in line engraving with fine concentric hatching and a solid black crescent of shadow; the letters “SIM” are drawn in shaded block capitals across its face. On top of the ball, small silhouettes in solid black ride along its upper rim: a motorcyclist in a cap at the left and two cyclists in a row to the right of him. Down each side of the arch a column of smaller balls drawn with a crescent highlight runs from the headline toward the foot, the balls shrinking as they go down at the right and the lowest ones at the left clipped by the name panel. Beneath the ball four lines of light, widely spaced sans-serif type give the claim, set centered with the last two lines shorter. A black band across the foot holds the firm name in large white capitals and two address lines in smaller white bold type, and under the band the stand line is in bold sans-serif capitals. No signature or agency mark is visible.]

[This advertisement shares page 156 of L’Officiel du cycle with advertisements for Ateliers du Dorlay and Packson, each held here as its own record, and one for Reinhard et Chapuiset.]