SBAFM 1954 Advertisement — Cable Housing, Cables, Transmissions, Springs and Spokes

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SOCIETE BOURBONNAISE DES APPLICATIONS DU FIL METALLIQUE

SBAFM

GAINES
rigides
semi-rigides
nues
recouvertes

CABLES
de freins
de gaz
d’embrayages
de changement de vitesse

TRANSMISSIONS
RESSORTS
RAYONS

CUSSET-ALLIER
tel : 38.08 – 49.15

BOURBONNEX

METAFIL

[A ruled advertisement in black set landscape across the page inside a double rule, hand-lettered throughout. At the head the initials “SBAFM” stand in tall white shaded capitals with hatched sides inside a black oval ringed in white, with the firm’s full name arching over it in thin sans-serif capitals. “Gaines” at the left and “Câbles” at the right head two lists in a light hand-drawn italic, each under a bracketed rule. “Transmissions”, “Ressorts” and “Rayons” are stacked at the center in heavy black stencil-like capitals over two short rules, with the Cusset address and telephone below. Two discs in the lower corners, screened in fine halftone dots and ringed in black, carry the trade names “Bourbonnex” in condensed capitals and “Metafil” in heavy sans-serif capitals. A small indistinct pen mark, perhaps a monogram, sits inside the inner corner of the frame at the lower right; it cannot be read. A faint smudge of offset ink lies under the lower left disc.]

[This advertisement shares page 92 of L’Officiel du cycle with advertisements for Union and Dunois, each held here as its own record.]