SBAFM May 1954 Advertisement — Bourbonnex cable housing, Metafil brake cable, springs and cables for brakes, derailleurs and transmissions

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SOCIÉTÉ BOURBONNAISE
DES
APPLICATIONS DU FIL MÉTALLIQUE

CUSSET (Allier)
Téléph. : 49-15 et 38-08

GAINE
BOURBONNEX
Fabrication : S.B.A.[illisible]M.

GAINES

RESSORTS

CÂBLE de FREIN
METAFIL
15/10
1,60

CÂBLES

CÂBLES de FREINS et DÉRAILLEURS — TRANSMISSIONS

[A ruled advertisement in black on a plain ground, inside a thin black frame. The firm’s name stands across the head in large slanted sans-serif capitals on three lines, with “DES” set smaller and further right on the middle line. Below it “CUSSET (Allier)” and the telephone numbers are set in bold sans-serif beside a block of five horizontal lines that shorten from top to bottom, closed by a long rule. At the left a line drawing shows a flat rectangular box in perspective with a thick edge, lettered “GAINE” at its top; inside it a round label reading “BOURBONNEX” is circled by a coil of housing, and two small empty circles and a line of tiny type sit at the foot of the box. Under it the word “GAINES” is set in heavy capitals. At the center right “RESSORTS” heads three outline drawings of springs: a long tension spring with a hooked end, a coil spring with a long tail and a hook, and a bent wire spring with two loops. At the right a square panel lettered “CÂBLE de FREIN” holds a drawn ring of twisted cable around the word “METAFIL”, with a small circle at each lower corner holding “15/10” and “1,60”; the word “CÂBLES” in heavy capitals sits beneath it. Along the foot a drawing of a brake cable with a ferrule, a barrel adjuster and a housing runs across the width, headed by the line “CÂBLES de FREINS et DÉRAILLEURS — TRANSMISSIONS” in heavy capitals. All drawings are in line engraving. No artist signature is visible.]

[This advertisement shares page 78 of L’Officiel du cycle with an advertisement for Reinhard et Chapuiset.]