Reiduor 1953 Advertisement — Dynamos, Headlamps and Rear Lamps since 1902

— Page 1 —
ÉTABLISSEMENTS
REIDUOR

FONDÉS en 1902
TOUT CE QUI CONCERNE L’ÉCLAIRAGE

DYNAMOS — PROJECTEURS — FEUX-ROUGES
CATADIOPTRES COMBINÉS

REIDUOR = QUALITÉ

BUREAUX & USINE
9 et 11, rue Molière, MONTREUIL (Seine) — AVRON 02-39

REIDUOR 28

[A ruled advertisement in black and white, a horizontal panel inside a double frame. The firm’s name “REIDUOR” spans the upper right in very large, widely spaced heavy roman capitals between two long rules, with “ÉTABLISSEMENTS” above it. Below, the founding date and the main claim are in bold condensed capitals, the product list in small roman capitals, and “REIDUOR = QUALITÉ” between two short rules. At the left a tall bottle-shaped cycle dynamo is drawn in line and solid black shading: a knurled cap on a narrow neck, a cylindrical body carrying a fan-shaped label that reads “REIDUOR” and the number “28”, and a bent arm with a small clamp at the foot. The street address, town and telephone run along the bottom edge in bold sans-serif. No artist signature is visible. No text from the reverse of the leaf shows through.]

[This advertisement shares page 132 of L’Officiel du cycle with advertisements for Mafac and La Vipère, each held here as its own record, and others for P.C. spark-plug connectors, Velox vulcanizing solution and Reiduor oil cans.]