Reiduor May 1952 Advertisement — Reiduor lighting of class with the new Dynamo 28, the silent dynamo, a bottle dynamo drawn above the firm line

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REIDUOR

UN ÉCLAIRAGE DE CLASSE
AVEC
LA NOUVELLE DYNAMO “28”
” LA DYNAMO SILENCIEUSE ”

REIDUOR = QUALITÉ

BUREAUX ET USINE :
9 & 11, Rue Molière, MONTREUIL (Seine)
Tél. AVRon 02-39

[A ruled advertisement in black and white, closed top and bottom by heavy black bars and edged by a thin rule at each side. At the upper left a bottle-shaped dynamo is drawn upright in line engraving with solid black shading, with a ribbed cap, a wedge-shaped badge reading “REIDUOR 28” on its barrel, and a bracket with a clamp bolt at its foot. At the upper right, “REIDUOR” fills the width in very large light capitals above a thick rule, then “UN ÉCLAIRAGE DE CLASSE” in bold capitals, the small word “AVEC”, “LA NOUVELLE DYNAMO “28”” in bold condensed capitals between two rules, and “” LA DYNAMO SILENCIEUSE “” in thin spaced capitals, with a short rule beneath. Across the lower half, a streamlined headlamp is drawn at the left with its bracket and thumbscrew, in outline and solid black shading; at the right a long ribbed taillamp bracket is drawn above a stippled tail lamp with a round honeycomb lens, which carries a small stamped name near its base that is too small to read with certainty. A ruled line frames the name “REIDUOR = QUALITÉ” in bold wide capitals, and the works and street address and telephone number follow in serif type at the foot. No artist’s signature is visible.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Idéale, Nervar and Picard-Fayolle, each held here as its own record.]