Reiduor November 1952 Advertisement — Reiduor lighting: the new silent dynamo 28, a headlamp and rear lamps

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REIDUOR

UN ÉCLAIRAGE DE CLASSE
AVEC
LA NOUVELLE DYNAMO ” 28 ”
” LA DYNAMO SILENCIEUSE ”

REIDUOR 28

REIDUOR = QUALITÉ

BUREAUX ET USINE :
9 & 11, Rue Molière, MONTREUIL (Seine)
Tél. AVRon 02-39

[A ruled advertisement in black and white, closed at the top and bottom by a heavy horizontal bar. “REIDUOR” stands at the upper right in very large, plain sans-serif capitals over a heavy rule. Beneath it the claims are set in widely spaced capitals with thin rules above and below the line naming the new dynamo, which is in heavier condensed capitals, and a short rule closes the block. At the upper left a bottle-shaped dynamo with a knurled cap is drawn in line with light shading; a fan-shaped badge on its body reads “REIDUOR” over the figure “28”, and a bracket with a clamp ring sits at its foot. Across the lower half three lamps are drawn in the same fine line style: at the left a large pointed, torpedo-shaped headlamp with a rounded rim and a bracket beneath it; at the upper right a ribbed rear lamp cut off along a slanting edge and seen from the side; and at the lower right a stippled, ribbed rear lamp with a round faceted reflector at its end, the name “REIDUOR” lettered small on its base. At the lower left the slogan “REIDUOR = QUALITÉ” is set in bold spaced capitals between two thin rules, with the address and telephone number below in small roman capitals and bold type. There is no artist signature and no agency mark.]

[This advertisement shares page 70 of L’Officiel du cycle with an advertisement for L’Emboutissage Industriel, held here as its own record, and others for P. Jourlait and Tiro-Clas.]