Reiduor September 1953 Advertisement — Oil cans in tinplate, brass or plastic for cycles, motorcycles and sewing machines

— Page 1 —
ÉTABLISSEMENTS

REIDUOR

FONDÉS EN 1902

SPÉCIALISTE
DE LA
BURETTE

En FER-BLANC – LAITON – Matière Plastique
pour
CYCLES – MOTOS – MACHINES A COUDRE

REIDUOR = QUALITÉ

BUREAUX & USINE

9 et 11, rue Molière, MONTREUIL (Seine) — AVRON 02-39

[A ruled advertisement in black and white inside a double-line border. “ÉTABLISSEMENTS” stands in small spaced roman capitals at the head, above the firm name “REIDUOR” in very heavy black roman capitals set between two thick horizontal rules. Below, “FONDÉS EN 1902” is in light capitals, then “SPÉCIALISTE DE LA” in bold spaced sans-serif capitals, and “BURETTE” in large open-faced slab-serif capitals underlined by a rule. The materials line and the “pour” line are in smaller sans-serif type, and “REIDUOR = QUALITÉ” is in bold capitals between two thin rules. Two line-drawn oil cans flank the text. At the left, a round flat can with a ring-shaped body is drawn in outline with a long thin bent spout rising from its top edge and ending in a small knurled knob. At the right, a squat round can with a ribbed, flared shoulder and a stepped base is drawn with a tall straight conical spout rising from its center, shaded with fine hatching. The address and telephone line runs across the foot in bold type, with the telephone number set apart after a dash. No signature or agency mark is visible.]

[This advertisement shares page 184 of L’Officiel du cycle with an advertisement for Pieyre, held here as its own record, and others for Reiduor, A. Chollet and S.O.S.P..]