Radios October 1955 Advertisement — Lighting for Bicycles and Cyclomoteurs

— Page 1 —
ÉCLAIRAGES
RADIOS

RADIOS
7-27

TPC [illisible]

POUR BICYCLETTES
ET CYCLOMOTEURS
BELLEGARDE (AIN)

ARANDEL

[A full-page advertisement in black on cream, printed with a soft, grainy black and bordered at the sides by double vertical rules that break where the name crosses them. “ÉCLAIRAGES” is set at the head in bold sans-serif capitals with a gray shadow, over “RADIOS” in very large heavy display capitals cut by white streaks like rays of light, the “O” drawn as a burst of radiating spokes. Below, three lighting units are drawn in fine line engraving, each with a cross-hatched gray shadow cast behind it: at the left a bottle dynamo with a knurled cap and a mounting bracket, its body lettered “RADIOS” on a hatched band with “7-27” faintly beneath; at the upper right a bullet-shaped headlamp seen from the side with its lamp bracket and a knurled clamp nut; and between them a tail lamp with a dark lens, its base marked “TPC” with an encircled letter and a number too faint to read in full. “POUR BICYCLETTES ET CYCLOMOTEURS” closes the panel in bold sans-serif capitals, with “BELLEGARDE (AIN)” beneath in condensed capitals. The credit “ARANDEL” is set in small spaced capitals at the lower right corner.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for Moyne, JB and LAM, each held here as its own record.]