Radios 1953 Advertisement — Five dynamos and 19 headlamps for cycles, with lighting for cyclomoteurs and the Velosolex

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ARANDEL

Pour la première monte,
comme pour l’entretien
des éclairages en service,

5 DYNAMOS ET 19 PROJECTEURS

RADIOS

pour cycles et cyclomoteurs
satisfont à tous les cas.

Leur élégance et leur renommée valorisent encore les
plus belles machines et leur pouvoir éclairant, la
sécurité de leur fonctionnement, leur longévité
ajoutent à la satisfaction des utilisateurs.

Renseignez-vous au Salon

STAND 318

ou demandez catalogues et tarifs à

RADIOS BELLEGARDE AIN
ILLUMINE LA ROUTE EN LONG ET EN LARGE

Connaissez-vous bien, notamment, les projecteurs non-éblouissants pour
cyclomoteurs, et l’éclairage complémentaire spécial VÉLOSOLEX ?

[A full-page advertisement printed in red and black on a plain ground. The upper half is a large red panel with rough, brush-streaked edges. On it the opening lines are set in heavy black brush-style lowercase, “5 DYNAMOS ET 19 PROJECTEURS” follows in white heavy capitals, the name “RADIOS” fills the width in very large white block capitals cut with notches, with a small triangle inside the A, and two more lines in black brush lettering close the panel. Below the panel the explanatory paragraph and the invitation to the Salon are centered in small, widely spaced bold sans-serif type, with “STAND 318” in white capitals on a small rough-edged red patch. At the foot the name “RADIOS” appears again in red, in blocky capitals with a stylized sunburst standing for the letter I, in which the small red silhouette of a cyclist seen from the front rides a wheel with radiating spokes; to its right “BELLEGARDE AIN” is set in white on a red bar, and the black slogan “ILLUMINE LA ROUTE EN LONG ET EN LARGE” runs beneath. A red band across the very bottom carries the closing question in black spaced capitals and lowercase. The name “ARANDEL” is printed in small spaced black capitals above the top right corner of the red panel as a credit line. No other signature appears.]