Radios June 1951 Advertisement — Vivent les vacances: Radios and its concessionaire Véléclair closed from 14 to 30 July, with bicycle dynamos dancing in a ring

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ARANDEL

Vivent les vacances !…

Mais attention :
du 14 au 30 juillet
RADIOS
et son concessionnaire
VELÉCLAIR
seront fermés et aucune
expédition ne pourra être
faite pendant ce temps.

Prenez vos précautions : commandez immédiatement
pour expédition avant la fermeture ou dès la réouverture

[A text-and-drawing advertisement in black ink with no frame. A ring of eight small bicycle bottle dynamos is drawn in thin line with solid black shading on one side of each body; every dynamo has a bottle neck at one end and a small knob at the other, and is given stick-thin arms and legs that end in little starbursts for hands, so that the figures dance in a circle holding hands and kicking, and they surround the greeting. The greeting “Vivent les vacances !…” is set in thick looping brush-script letters with curled capitals, rising on a slant from the left toward an exclamation mark and three dots at the upper right, followed by a black ink splash with scattered droplets. At the right a block of bold rounded sans-serif lowercase type, right-aligned, announces the closing dates; the firm name RADIOS is set in heavy shaded display capitals with a sunburst wheel in place of the letter O, and VELÉCLAIR below it is set in heavy cracked-edge capitals with a sunburst in the C. Two lines of flowing script across the foot give the advice to order beforehand. The name ARANDEL appears in small spaced capitals at the upper left corner as a signature. No address is printed. Faint shapes from the reverse of the leaf show through near the top.]

[This advertisement shares page 10 of L’Officiel du cycle with an advertisement for Piel, held here as its own record.]