Packson 1954 Advertisement — One freewheel, one name: the Packson-Perfection freewheel that equips the great marques of the world, in type only

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Une seule roue-libre
Un seul nom

PACKSON

PACKSON-PERFECTION

qui équipe les grandes
marques mondiales

Les Forges du Lignon — Boën-sur-Lignon (Loire)
Service spécial Exportation — Tél. : 24.

[A ruled advertisement set in type only, inside a thin black frame, with no drawing. Two lines in bold slanted sans-serif lowercase open the panel. Below them the name “PACKSON” fills the width in very large roman capitals, and under it “PACKSON-PERFECTION” runs in heavy condensed capitals with a hyphen that sits low. A two-line statement in wide heavy sans-serif lowercase follows, then a long horizontal rule. Under the rule the firm’s name and town are set in light italic type and the export service line and telephone number in bold sans-serif, separated by a dash. A faint ghost of text from the reverse of the leaf shows through in the empty space above the rule. The advertisement carries no artist signature.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for Bresson and Vynex, each held here as its own record, and one for Lyonnaise de Tresses et Lacets.]