Packson May 1952 Advertisement — The Packson-Perfection freewheel drawn as a sun for all cyclists, with tourists and racing riders below

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un Soleil qui luit…

PACKSON
PERFECTION

… pour
tous les
CYCLISTES

Les FORGES du LIGNON, Boën-sur-Lignon (Loire)

[A ruled advertisement in black and white with a heavy rounded black border, drawn in line engraving. A freewheel sprocket cluster is shown at the upper center, hatched to give it relief, with the words “PACKSON” and “PERFECTION” lettered in a curve round its hub ring. Long wavy rays spread out from it like a sun across the whole panel. The line “un Soleil qui luit…” in hand-lettered capitals and lowercase forms a curved ribbon over the top of the sprocket, and a black rounded panel at the right carries “… pour tous les CYCLISTES” in white lettering. At the lower left, three young cyclists ride one behind another, one raising a hand, drawn in outline with some solid black shorts and a spotted blouse. At the lower right, a group of racing cyclists wearing numbers 22, 4 and 10 and a cap-wearing rider on foot are drawn from behind, and a single small cyclist rides in the distance between the two groups. The firm’s name and place, “Les FORGES du LIGNON, Boën-sur-Lignon (Loire)”, are set in bold sans-serif type in a ruled box beneath the border. A small monogram “RF” is drawn at the lower left of the picture, inside the border.]

[This advertisement shares page 48 of L’Officiel du cycle with advertisements for Duprat, Fonlupt and Bernardon, each held here as its own record, and one for Datay.]