Packson September 1953 Advertisement — The Packson freewheel, world champion with Kubler and French champion with Géminiani

— Page 1 —
Championne du monde

avec KUBLER

LA ROUE-LIBRE
PACKSON
TOUJOURS A L’AVANT-GARDE

est Championne de France

avec GÉMINIANI

Les Forges du Lignon — Boën-sur-Lignon (Loire)

[A ruled advertisement in black and white, text only, framed by a thin rule with a heavy black bar along the bottom edge. The head line “Championne du monde” is in heavy condensed bold type spanning the width, with a triple rule beneath it and “avec KUBLER” in bold italic capitals aligned to the right. The center holds “LA ROUE-LIBRE” in light slanted capitals, the name “PACKSON” in very large roman capitals across the full width, and “TOUJOURS A L’AVANT-GARDE” in light slanted capitals. Below, “est Championne de France” repeats the heavy condensed type, followed by a triple rule and “avec GÉMINIANI” in bold italic aligned to the right. A single rule closes the panel above the firm line, which is set in italic sans-serif at the foot. There is no drawing, no signature and no agency mark.]

[This advertisement shares page 156 of L’Officiel du cycle with advertisements for SIM and Ateliers du Dorlay, each held here as its own record, and one for Reinhard et Chapuiset.]