Packson May 1953 Advertisement — The Packson-Perfection freewheel drawn as a sun for all cyclists, with tourists and racing riders below

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un Soleil qui luit…

PACKSON
PERFECTION

… pour
tous les
CYCLISTES

Les FORGES du LIGNON Boën-sur-Lignon (Loire)

[A ruled advertisement in black and white, framed by a heavy rounded border, drawn entirely in bold line work. A freewheel sprocket, marked “PACKSON PERFECTION” in curved capitals round its hub, is drawn large at the upper center as a sun, with long wavy rays spreading from it across the whole panel. A black ribbon arcs over it carrying the words “un Soleil qui luit…” in hand-lettered reversed script. At the right a black rounded box holds “… pour tous les CYCLISTES”, with “pour tous les” in thin reversed script and “CYCLISTES” in tall reversed capitals. Below the rays, in the lower half, two groups of cyclists are drawn in outline with black shirts and shorts. At the left three riders are shown close together, one a woman in a polka-dot top who waves, on bicycles with a rear carrier; at the right four racing riders seen from behind wear race numbers “22”, “4” and “10”, with a small lone rider far off in the middle. A small mark at the lower left corner reads “R.F” and appears to be the artist’s initials. A ruled caption strip under the panel gives the maker’s name and place in bold and light capitals. No street address or telephone number appears.]

[This advertisement shares page 62 of L’Officiel du cycle with advertisements for Sova, Ateliers du Dorlay and Sonnclair, each held here as its own record.]