Nervex 1954 Advertisement — The Nervex Professional Series Chosen by the Teams, with the 1954 Wins

— Page 1 —
Les Équipes :

BENOIT-FAURE — BERTIN — CARRARA — FACHLEITNER —
FOLLIS — GEMINIANI — GITANE — HELYETT — LIBERIA —
LONGONI — LUCER — MAGNAT-DEBON — MERCIER —
PEUGEOT — RIVA-SPORT — ROCHET — ROYAL-CODRIX
— RYSSEL-SICC — SOUVET — SPARTING — SPLENDID —
TENDIL — TERROT — URAGO.
et en Suisse : ALLEGRO — CILO — CONDOR — TIGRA

ont choisi la
SÉRIE
NERVEX
PROFESSIONNEL
…qui les a
conduites
à la
VICTOIRE
en 1954 dans :

CHAMPIONNAT DU MONDE DE CYCLO-CROSS — CRITÉ-
RIUM DE « L’ÉCHO D’ORAN » — MONT AGEL — PARIS-
COTE D’AZUR — CIRCUIT DU « HEL VOLK » — MILAN-
SAN REMO — CRITÉRIUM NATIONAL DE LA ROUTE —
PARIS-ROUBAIX — TOUR DES FLANDRES — TOUR DE
TUNISIE — CRITÉRIUM DE LA POLY — LIÉGE-BASTOGNE-
LIÉGE — TOUR DU LUXEMBOURG — BOUCLES DE LA
SEINE — CIRCUIT DES SIX PROVINCES — TOUR DU SUD-
EST — GRAND PRIX CAMILLE DANGUILLAUME — CRITÉ-
RIUM DU « DAUPHINÉ LIBÉRÉ » — NEUF ÉTAPES DU TOUR
DE FRANCE – RONDE DE MONACO – PARIS-BRUXELLES
— TOUR DE GRANDE-BRETAGNE

SOCIÉTÉ FRANCO-SUISSE D’EMBOUTISSAGE
15, rue Joseph-Pupier, SAINT-ÉTIENNE (France)

[A full-page advertisement printed in black and a leaf green, framed by a thick green rule. A heading in black italic, “Les Équipes :”, opens the panel above a justified list of team names in plain capitals, with the Swiss teams on a last line in lowercase lead-in. Below, a large halftone photograph of a bicycle frame head joint runs down the center: a threaded steering column at the top, a flat tube end entering from the right, a long diagonal tube running to the lower right, and a fork crown with one fork blade at the lower left. Green lettering is overprinted on the photograph in several styles: green italic “ont choisi la”, the word “SÉRIE” in widely spaced heavy capitals, the name “NERVEX” in outlined condensed capitals inside a green rectangular frame with a double rule, “PROFESSIONNEL” in heavy green capitals, and the italic lines “…qui les a conduites à la” with “VICTOIRE” in large heavy capitals and “en 1954 dans :” in italic below. Under the photograph a justified paragraph in plain capitals lists the 1954 races, with the names of several of the major classics set in bold. A black rule closes the list, and the firm’s name is set below it in condensed black capitals with the street address and city in lighter spaced type. No artist signature is visible and no text shows through from the reverse of the leaf.]

[This advertisement shares page 164 of L’Officiel du cycle with an advertisement for the order form for the 1954 Moto-Cyclo Catalogue.]