Nervex 1953 Advertisement — Nervex Professional series lugs, the teams that rode them and the 1953 races won

— Page 1 —
Les Équipes :

AUTOMOTO — BENOIT-FAURE — BERTIN — CARRARA —
CAPTIVANTE — EXCELL — FACHLEITNER — FOUCAUX —
GARIN — GITANE — HELYETT — LA PERLE — LIBERIA —
LONGONI — MERCIER — MÉTROPOLE — MICHARD — ORLI-
GNE — PAYAN — PEUGEOT — RANDOIN — RIVA-SPORT
— ROCHET — ROYAL CODRIX — ROYAL FABRIC — ROYAL
SAVOY — RYSSEL — SOUVET — SPARTING — SPLENDID —
TENDIL — TERROT — URAGO — CILO (Suisse)

ont choisi la
SÉRIE
NERVEX
PROFESSIONNEL
…qui les a
conduites
à la
VICTOIRE
en 1953 dans :

TOUR D’ARGENTINE — RONDE DE MONACO — RONDE
DU CARNAVAL — GRAND PRIX DE « L’ÉCHO D’ALGER » —
CHAMPIONNAT DE FRANCE DE CYCLO-CROSS — MONT
AGEL — CHAMPIONNAT DU MONDE DE CYCLO-CROSS —
CRITÉRIUM NATIONAL DE LA ROUTE — TOUR
DES FLANDRES — TOUR DU MAROC — FLÈCHE
WALLONNE — POLYMULTIPLIÉE DE CHANTELOUP —
CIRCUIT DES SIX PROVINCES — GRAND PRIX
DU PNEUMATIQUE — ROUTE DE FRANCE —
PRIX DU « MIDI LIBRE » — TOUR DU SUD-EST — TOUR
DU LUXEMBOURG — CRITÉRIUM DU DAUPHINÉ
— CHAMPIONNAT DE FRANCE SUR ROUTE (Coupe
Vergeat) — GRAND PRIX DE FRANCE — CHAM-
PIONNAT DE FRANCE SUR PISTE (poursuite) — CHAM-
PIONNAT DE FRANCE DE DEMI-FOND — SIX ÉTAPES DU
TOUR DE FRANCE

SOCIÉTÉ FRANCO-SUISSE D’EMBOUTISSAGE
15, rue Joseph-Pupier, SAINT-ÉTIENNE (France)

[A tall narrow advertisement in red and black on cream, enclosed by a thick red frame. At the head “Les Équipes :” is set in bold italic, followed by a block of team names in light sans-serif capitals separated by dashes, with “(Suisse)” in small type after the last. Below it a large halftone photograph shows a bicycle head-lug and fork-crown assembly: a steering head tube with a stepped headset cup at the top, a flat-ended top tube and a down tube meeting it, and below the lower lug the crown and the two fork blades, all in gray tones with cut-out scalloped edges on the lugs. Over the photograph the red text “ont choisi la / SÉRIE” runs at the upper left. Across its middle stands the mark NERVEX in heavy red shaded capitals inside a red rectangular frame whose lower edge is broken by a step. Under it “PROFESSIONNEL” is set in heavy red capitals, and the lines “…qui les a / conduites / à la” in red italic lead to “VICTOIRE” in heavy red capitals and “en 1953 dans :” in red italic. These red lines run across the photograph. Under the picture the list of races is set in light sans-serif capitals, with about half of the entries in heavy bold capitals and the notes “(Coupe Vergeat)” and “(poursuite)” in small type. A black rule closes the block, and the firm name in condensed bold capitals and its address in a lighter sans-serif stand at the foot. There is no artist signature.]

[This advertisement shares page 134 of L’Officiel du cycle with an advertisement for A.R.O., held here as its own record.]