Nervex 1952 Advertisement — The Professionnel Series and the 1952 Races It Won

— Page 1 —
Les Equipes :

AUTOMOTO — BENOIT-FAURE — BERTIN — CARRARA —
DELANGLE — ELVISH-FONTAN — EXCELL — FACHLEITNER
— FOLLIS — FOUCAUX — FRANCE-SPORT — GITANE —
HELYETT — LA PERLE — LIBÉRIA — LONGONI — MARÈZE
— MERCIER — MÉTROPOLE — MICHARD — ORLIGNE —
PARETTE — PEUGEOT — RADIOR — RHONSON — RIVA-
SPORT — ROCHET — ROYAL-FABRIC — ROYAL-SAVOY —
RYSSEL — S. I. C. C. — SOUVET — SPLENDID — TENDIL —
TERROT — URAGO — V. B. F. — CILO (Suisse)

ont choisi la
SÉRIE NERVEX PROFESSIONNEL

… qui les a conduites à la VICTOIRE en 1952 dans :

CHAMPIONNAT DU MONDE DE CYCLO-CROSS — MONT
FARON — TOUR DES FLANDRES — PARIS-ROUBAIX —
TOUR DU SUD-EST — GRAND PRIX DE VALENCE — CRI-
TÉRIUM DE LA POLY (Constructeurs) — PARIS-CLERMONT-
FERRAND — PARIS-VALENCIENNES — GRAND PRIX DU
PNEUMATIQUE — GRAND PRIX DU MIDI LIBRE — CIR-
CUIT DES SIX PROVINCES — CHAMPIONNAT DU MAROC
SUR ROUTE — TOUR DE BELGIQUE — CIRCUIT DU MANS
— TROPHÉE DE LA MONTAGNE (Alger) — CRITÉRIUM DU
DAUPHINÉ — COUPE MARCEL VERGEAT — CHAMPION-
NAT DE FRANCE DE POURSUITE — PRIX DES STATIONS
BALNÉAIRES (HOSSEGOR-CAP BRETON) — CIRCUIT PY-
RÉNÉEN — TOUR DE SUISSE — GRAND PRIX DU NORD
— CHAMPIONNAT DE FRANCE DE DEMI-FOND — CHAM-
PIONNAT DE FRANCE (ROUTE AMATEURS) — CHAM-
PIONNAT DE FRANCE (ROUTE INDÉPENDANTS) — PARIS-
LIMOGES — CHAMPIONNAT DE FRANCE SUR
ROUTE — TROPHÉE SIMPLEX DES PROVINCES DE
FRANCE — TOUR DE L’OUEST

SOCIÉTÉ FRANCO-SUISSE D’EMBOUTISSAGE
15, rue JOSEPH-PUPIER, SAINT-ETIENNE (France)

[A tall advertisement printed in two colors, black and a light grass green, inside a green rule. The head “Les Equipes :” is in bold italic sans-serif at the upper left, over nine lines of letter-spaced light sans-serif capitals naming the teams, each separated from the next by an em dash. Down the middle of the panel runs a large halftone photograph set on a slant, a single piece of cycle frame work shown against a white ground: at the top the head lug assembly with the headset cups and locknut screwed in place and a stub of fork column, and below it the bottom bracket shell with its chainstay and seat stay sockets cut as shaped tongues, both pieces polished so that the light runs along their edges. The green display lines are printed across and behind the photograph, which overlaps them: “ont choisi la” in green italic, then “SÉRIE NERVEX PROFESSIONNEL” in large green sans-serif capitals, with the word “NERVEX” set inside a green rectangular outline frame as a trademark. Further down, in green italic and capitals, the line “… qui les a conduites à la VICTOIRE en 1952 dans :” steps across the sheet in five short pieces. Below the photograph nineteen lines of letter-spaced light sans-serif capitals list the races, with a handful of names set in bold for emphasis, and the names break across the line ends with hyphens. A black rule closes that block, and the maker’s name and address stand under it in two lines of heavy condensed sans-serif capitals. No signature or agency mark appears. The sheet is cut along the foot, so the second line of the address is lost below the town, and no type from the reverse of the leaf shows through.]

[This advertisement shares page 135 of L’Officiel du cycle with an advertisement for VBF, held here as its own record.]