Nervar 1952 Advertisement — Nervar, the Quality Crank

— Page 1 —
MANUFACTURE de MANIVELLES
ET ROUES DENTÉES
ÉTS PEYRARD
3, Rue Pasteur — SAINT-CHAMOND (Loire)
TEL. : 4-78

NERVAR
LA MANIVELLE DE QUALITÉ

●

Manivelles pour Bicyclettes Hommes et Dames
Manivelles pour Cyclomoteurs

●

JEUX ENFANTS MODÈLE DÉPOSÉ

●

MANIVELLES 3 BRANCHES SERTIES
ET 5 ATTACHES
BREVETÉES S. G. D. G.

●

[A ruled advertisement in black and white, a tall panel inside a thin rule, with no illustration. The trade description opens in two lines of heavy sans-serif capitals, and the firm’s name follows in very large sans-serif capitals with a raised “TS” after the É, then the address on one line and the telephone ranged right below it. The marque “NERVAR” is set across the middle in large bold sans-serif capitals, the first N drawn oversized with a long rule running from its top right across the full measure of the panel. A line of light spaced capitals gives the slogan. Solid round bullets divide the remaining blocks: two lines of bold sans-serif naming the cranks for men’s and ladies’ bicycles and for cyclomoteurs; a line pairing “JEUX ENFANTS” in heavy sans-serif capitals with “MODÈLE DÉPOSÉ” in lighter capitals beside it; then two lines of heavy letterspaced capitals naming the three-arm cranks with five fixing points, closed by the patent line in light spaced capitals. No second color is used, no signature or agency mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 150 of L’Officiel du cycle with advertisements for Picard-Fayolle, S.I.B. and Goer, each held here as its own record.]