Nervar November 1952 Advertisement — Nervar cranks and chainwheels, with patented three-arm cranks and children sets

— Page 1 —
MANUFACTURE de MANIVELLES
ET ROUES DENTÉES

Éts PEYRARD

3, Rue Pasteur — SAINT-CHAMOND (Loire)
TEL. : 4-78

NERVAR

LA MANIVELLE DE QUALITÉ

Manivelles pour Bicyclettes Hommes et Dames
Manivelles pour Cyclomoteurs

JEUX ENFANTS MODÈLE DÉPOSÉ

MANIVELLES 3 BRANCHES SERTIES
ET 5 ATTACHES
BREVETÉES S. G. D. G.

[A text-only advertisement in black and white, set in a thin rectangular border, with no drawing apart from the lettering and three solid dots used as dividers. The top two lines are in heavy, widely spaced capitals, the first line larger. The firm’s name “Éts PEYRARD” stands in large, light-weight capitals with the abbreviation raised, and the street address and telephone line below it are in smaller sans-serif type. The brand “NERVAR” is the main display line, in very large capitals with a heavy horizontal bar running above the “N” and extending over the next letter. Beneath it a short slogan is set in light, spaced capitals, followed by a solid dot, two lines of product names in bold condensed type, an open ring-shaped dot, and “JEUX ENFANTS” in bold capitals beside the small capitals “MODÈLE DÉPOSÉ”. After another solid dot the closing statement “MANIVELLES 3 BRANCHES SERTIES” is set in large condensed capitals with the two smaller lines below, and a final solid dot ends the panel. There is no artist signature and no agency mark.]

[This advertisement shares page 74 of L’Officiel du cycle with an advertisement for Sido, held here as its own record, and others for Bowden and La Celliose.]