Les manivelles et roues dentées Nervar — L’Officiel du cycle, 19 September 1953, Cranks and Chainwheels with Race Results

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 82: les manivelles et roues dentées Nervar: cranks and chainwheels, made for cyclomotors and for cycles, with race successes cited. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
Les manivelles et roues dentées NERVAR

[Ebykr summary; the article’s text is not reproduced. The notice says that the Établissements Peyrard, of Saint-Chamond, undeniably rank in the very first place among manufacturers of cranks and chainwheels (roues dentées). The mark Nervar is now universally known and appreciated. It equips the big firms, and its many successes in the main national and international events attest the confidence it rightly enjoys. M. Peyrard, the active Saint-Chamond industrialist, has won a rapid and legitimate reputation. He has greatly developed the making of cranks (all models) for cyclomoteurs and has obtained, the text continues in the next image, brilliant results in export.]

[A text-only opening of an editorial notice in one column of a trade magazine. The heading “Les manivelles et roues dentées NERVAR” runs across the head at the right in bold roman type, with the mark name in capitals. Below it four short paragraphs are set in italic type, with the words “Établissements Peyrard” (surname in small capitals), the mark Nervar and “M. Peyrard” in upright roman, and the last line breaks off mid-word at the foot of the image. There is no drawing, no photograph, no signature and no address block.]

— Page 2 —
[Ebykr summary, continuation of the Nervar notice; the article’s text is not reproduced. The sentence begun in the previous image ends with the brilliant results obtained in the “Exportation” field. The crank sets bearing the Nervar mark are particularly in demand and interest all constructors. The notice points out that the various products of the Établissements Peyrard are shown at the Salon du Cycle, stand 65.]

[A text-only continuation of the Nervar notice, five lines of italic type in one column, with the firm name “Établissements Peyrard” (surname in small capitals) and the mark Nervar in upright roman, and a small open ring ornament centered beneath the last line as an end mark. A dark vertical line runs down the right-hand edge of the image. There is no heading, no drawing, no photograph, no signature and no address block beyond the stand number.]