Nervar May 1952 Advertisement — Nervar, the quality crank: cranks for men’s and women’s bicycles and for bicycles with auxiliary motors, with children’s sets

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MANUFACTURE de MANIVELLES
ÉTS PEYRARD
3, Rue Pasteur — SAINT-CHAMOND (Loire)
TEL. : 4-78

NERVAR
LA MANIVELLE DE QUALITÉ

Manivelles pour Bicyclettes Hommes et Dames
Manivelles pour Bicyclettes à moteurs auxiliaires

JEUX ENFANTS MODÈLE DÉPOSÉ

MANIVELLES 3 BRANCHES SERTIES
BREVETÉES S. G. D. G.

[A ruled advertisement set entirely in type, with no drawing, framed by a single thin rule. “MANUFACTURE de MANIVELLES” is set in heavy black sans-serif capitals across the top, followed by “ÉTS PEYRARD” in very large light-weight capitals with a raised “TS”, then the street, town and telephone number in smaller sans-serif lines. The name “NERVAR” is set in very large heavy capitals with a thick black bar over the top of the N and the following letters, and “LA MANIVELLE DE QUALITÉ” in thin spaced capitals beneath it. Below, the list of crank types is set in bold condensed lowercase and capitals, with “JEUX ENFANTS” in larger spaced capitals beside the smaller “MODÈLE DÉPOSÉ”, and “MANIVELLES 3 BRANCHES SERTIES” in large condensed capitals above “BREVETÉES S. G. D. G.”. Round black dots, one of them ringed and open, separate the groups of text down the center. No artist’s signature is visible.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Idéale, Reiduor and Picard-Fayolle, each held here as its own record.]