Nervar September 1953 Advertisement — A Nervar chainwheel and crank drawn in red with speed lines

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NERVAR

Ets PEYRARD
3, rue Pasteur
St-Chamond (Loire) – Tél. 4.78

[A ruled advertisement in red and black on a plain ground, enclosed in a thin rule. A single toothed chainring with its crank arm is drawn in red halftone, standing upright and tilted, the ring seen as a tall oval with several curved, branching spokes and small round bosses, and the crank arm running from the hub down and to the right to a round pedal eye. Thin red speed lines trail from the upper right of the ring and a second group of speed lines streaks past its lower right. Across the lower part of the sheet the name “NERVAR” is formed of large, solid red capitals rising in a steep diagonal toward the upper right, with a thick red bar running along the top edge of the letters and the “N” drawn as a tall slanted shape; the crank arm lies across the “V”. At the lower right the firm’s name and address are set in black sans-serif, with “Ets PEYRARD” in large capitals, the street line in spaced lowercase and the town and telephone line in bold. No signature or agency mark appears.]

[This advertisement shares page 42 of L’Officiel du cycle with an advertisement for Persib-Lux, held here as its own record, and one for Y. Cukier.]