Marcel Guillen 1955 Advertisement — Mark Your Machines with Transfers

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NOS
DÉCALCOS
A LA
MARQUE,
EN GLISSANTE
DUPLEX &
SIMPLEX

MARQUEZ VOS MACHINES AVEC LA
DECALCOMANIE
des Ets MARCEL GUILLEN
S.A.R.L. 45, RUE LEPIC (18e) MON. 58-10

NOS
POCHETTES
SPÉCIALES
POUR CYCLES
NOS
STANDARDS
Echantillon
Prix s/demande

[A wide, shallow advertisement in black on cream, its outer frame a rule with rounded corners broken at the middle. At each end a black sheet, drawn like a curling decal transfer with its corner peeling back, stands at a slant and carries its lines reversed in hand-lettered sans-serif capitals, the last two lines at the right in script. In the middle a black box holds “MARQUEZ VOS MACHINES AVEC LA” in reversed capitals over a small arrow pointing down to “DECALCOMANIE,” lettered in very tall condensed black capitals with irregular, interlocking forms. The firm’s name follows in bold sans-serif capitals, with “des” in a smaller face and “Ets” written with small raised letters, and the company form, Paris address and telephone close the panel. No signature or agency mark appears.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for Rivory and Choillot, each held here as its own record, and others for the Couteau-Clé Multiple pocket tool, the Monoto microcar, Eskimo gloves, Marchand frame repairs, Grazzini suspension, sewing-machine parts, the Syndicat Général’s call for members, Rod 88 goggles and Varay et Magnenant bearings.]