Marcel Guillen October 1954 Advertisement — Mark Your Machines with Slide-On Transfers and Packets for Cycles

— Page 1 —
NOS
DÉCALCOS
A LA
MARQUE,
EN GLISSANTE
DUPLEX &
SIMPLEX

MARQUEZ VOS MACHINES AVEC LA
DECALCOMANIE

NOS
POCHETTES
SPÉCIALES
POUR CYCLES
NOS
STANDARDS
Echantillon
Prix s/demande

des Ets MARCEL GUILLEN
S.A.R.L. 45, RUE LEPIC (18e) MON : 58-10

[A wide, short ruled advertisement in black and white, enclosed by a rounded double frame whose top and bottom rules are broken at the center. Two black panels, drawn as open booklets with folded corners, flank a central block of lettering. The left panel carries “NOS DÉCALCOS A LA MARQUE, EN GLISSANTE DUPLEX & SIMPLEX” in white capitals set on a slant, and the right panel carries “NOS POCHETTES SPÉCIALES POUR CYCLES NOS STANDARDS” in white capitals with “Echantillon” and “Prix s/demande” in a white slanted script at its foot. In the center a black bar with white capitals, “MARQUEZ VOS MACHINES AVEC LA”, has a small arrow pointing down to the word “DECALCOMANIE”, which is set in very large, tall black capitals with white inline cuts. Beneath it “des Ets MARCEL GUILLEN” is set in bold capitals, with the street address and telephone number on a last line in letterspaced capitals. No signature or agency mark is visible.]

[This advertisement shares page 216 of L’Officiel du cycle with advertisements for La Vipère, Mulin, Choillot and Larpenteur, each held here as its own record, and others for Rotoisson horns for motor machines, Cellier et Pouly grips and connecting-rod parts, the magazine’s own subscription notice, Usai cork clutch discs, R.G. cylinder-reboring tools, Rivory braids and cords and the Syndicat Général’s membership appeal.]