Marcel Guillen 1954 Advertisement — Mark Your Machines with Transfers

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NOS
DÉCALCOS
A LA
MARQUE,
EN GLISSANTE
DUPLEX &
SIMPLEX

MARQUEZ VOS MACHINES AVEC LA
DECALCOMANIE
des Ets MARCEL GUILLEN
S.A.R.L. 45, RUE LEPIC (18e) MON. 58-10

NOS
POCHETTES
SPÉCIALES
POUR CYCLES
NOS
STANDARDS
Echantillon
Prix s/demande

[A long narrow advertisement in black and white inside a rounded open frame. “MARQUEZ VOS MACHINES AVEC LA” is reversed out in pale capitals in a black tab at the top center, with a small arrow pointing down to “DECALCOMANIE” in very large black condensed display capitals with a stencil-like break in the E and the O. The firm’s name and the Paris address and telephone follow in heavy rounded capitals. At each end a black sheet with a curled corner, drawn like a decal on its backing paper and set at a tilt, carries a list reversed out in pale capitals, the right one ending in two lines of script. No signature appears.]

[This advertisement shares page 128 of L’Officiel du cycle with advertisements for H. Arnaud, Indéca, Choillot and Wolber, each held here as its own record, and others for Wilmonda extractors, the Antivol GB cable lock, Barbe sprockets and the Monoto microcar.]