Marcel Guillen 1950 Advertisement — Mark Your Machines with Transfers

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NOS
DÉCALCOS
A LA
MARQUE,
EN GLISSANTE
DUPLEX &
SIMPLEX

MARQUEZ VOS MACHINES AVEC LA
DECALCOMANIE
des Ets MARCEL GUILLEN
S.A.R.L. 45, RUE LEPIC (18e) MON: 58-10

NOS
POCHETTES
SPÉCIALES
POUR CYCLES
NOS
STANDARDS
Echantillon
Prix s/demande

[A wide, shallow advertisement, entirely hand-lettered, in a frame of rounded corner rules broken at the center. Two drawn black transfer sheets, tilted and curling at the corners like peeled decals, stand at the left and right ends, their texts lettered in white. In the center a black panel carries the opening line in white capitals with an arrow pointing down to “DECALCOMANIE”, lettered very large in tall condensed capitals of varying height, the “D” and “E” reaching above and the letters overlapping; the firm’s name and address follow in black capitals below. No signature or agency mark seen.]

[This advertisement shares page 41 of L’Officiel du cycle with advertisements for Larpenteur, Brasobloc, Soupl, the Mistral pump, Les Cycles Singer and Mephisto, each held here as its own record, below the magazine’s form for the trade-union label.]