Mafac 1957 Advertisement — Les Titres de Noblesse

Advertisement 1957 1 page France

Source: L'Officiel du cycle, du motocycle, n° 12, 8 June 1957, page 28; a page Eric saved from Cycle Memory's scan of the issue (Mémoire du Cycle, Collection privée F.)

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About this document

MarqueMafac
TypeAdvertisement
Year1957
PublisherMafac
ArtistDaniel Rebour
CountryFrance
LanguageFrench
Pages1
SourceL'Officiel du cycle, du motocycle, n° 12, 8 June 1957, page 28; a page Eric saved from Cycle Memory's scan of the issue (Mémoire du Cycle, Collection privée F.)
CreditEbykr archive
IdentifierPermalink https://cyclememory.org/fr/search-coll-list.php?collectionID=325&docID=B-1-0000001008
TranscriptionTranscribed by eye

Transcription

Ses Titres de Noblesse poignées COURSE VILLE GUIDONNETS patins brevetés FREINS PUISSANCE EFFICACITÉ SÉCURITÉ PRÉCISION DOUCEUR COURSE “RACER” CYCLOTOURISTE ENFANTS-CYCLOMOTEURS freins MAFAC LES PLUS RÉPUTÉS DU MONDE Rebour

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— Page 1 —
Ses Titres de Noblesse

poignées COURSE VILLE

GUIDONNETS patins brevetés FREINS

PUISSANCE EFFICACITÉ SÉCURITÉ PRÉCISION DOUCEUR

COURSE “RACER” CYCLOTOURISTE ENFANTS-CYCLOMOTEURS

freins MAFAC

LES PLUS RÉPUTÉS DU MONDE

Rebour

[A knight in armor on a caparisoned horse, his shield lettered with the word for quality, couches a lance that runs to a brake lever drawn in a dark panel at the left, where the cable leads down past Mafac cable hangers to a cantilever brake and a centerpull brake; the drawing is signed by Rebour.]

[This advertisement shares page 28 of L’Officiel du cycle with an advertisement for Velox, held here as its own record, and others for Flertex brake and clutch linings and Tip-Top tire repairs.]

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Mafac advertisement from Le Cycle, 13 August 1955: a band across the foot of the center spread, "Les fameux freins" of the world champion and three-time Tour winner Louison Bobet.Mafac 1955 Advertisement — The Brakes of the World ChampionThe obituary of Auguste Bourdel in a black-ruled frame with his photograph, from L'Officiel du cycle, 6 July 1957, page 4.M. Auguste Bourdel n’est plus — L’Officiel du cycle, 6 July 1957Mafac advertisement from Le Cycle, October 1964: four drawings of Mafac brakes, levers and tools in black panels around a starburst, "Clients toujours contents".Mafac 1964 Advertisement — Customers Always SatisfiedMafac advertisement from L'Officiel du cycle, 6 April 1964, page 25: four white-line drawings on black panels show a centerpull brake, a brake lever with its rubber hood, a cantilever brake with its straddle cable and a fanned set of wrenches above an open tool pouch, around a central burst of rays carrying the firm's name beneath a brush-script headline.Mafac April 1964 Advertisement — Customers Always Satisfied, in L’OfficielMafac advertisement from Le Cycle, May 1971, page 8: drawings of the Competition center-pull brake and the Raid brake on a touring fork.Mafac 1971 Advertisement — The Competition and Raid Brakes

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