Les freins Mafac — L’Officiel du cycle, 19 September 1953, the Criterium, Racer and Jacky Brakes

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 105: les freins Mafac: Criterium cantilever, Cyclomoteur with bronze bushings, Racer in forged dural, and Jacky for children; also kits for bikes, cyclomotors and cars. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les freins MAFAC

[Ebykr summary; the article’s text is not reproduced. The notice calls Mafac a well-known manufacturer of braking articles, presenting an extremely wide range of brakes, among which it names the models Criterium with brake blocks (Cantilever model); Cyclomoteur in chromed steel, henceforth delivered on genuine bronze bushings; Racer, a high-class brake in forged and treated duralumin; and Jacky, a very gentle brake for the small child. The same house also puts on the market a whole series of kits (trousses) for bicycles, cyclomotors and even automobiles, which professionals will appreciate at the Salon.]

[A firm notice in the magazine’s own column, text only. A short bold sans-serif heading aligned at the right, with the firm name in wider capitals, stands over two paragraphs set in italic serif type, with the name Mafac and the model names Criterium, Cyclomoteur, Racer and Jacky in roman. No drawing, photograph, signature or agency mark appears. A faint shadow of the binding fold runs along the left edge of the crop, and no text from the reverse of the leaf shows through.]