Mafac September 1953 Advertisement — Mafac invites dealers to the Salon: a tool kit promotion and brakes, stand 291

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Vélocistes, Motoristes,
créations au Salon du Cycle
MAFAC
vous invite à voir ses dernières
Porte de Versailles. — Stand n° 291

Certains clients n’ayant pu être servis, les primes ci-après seront maintenues jusqu’au 31 Octobre.

En achetant 10 trousses Vélos, votre fournisseur
habituel vous donnera
gratuitement la 11e
sur panneau réclame

Modèle 48. — 10 outils formant 17 clés. — valeur : 583 fr.

Pour 10 trousses Cyclomoteurs, Motos,
Scooters ou Autos
gratuitement la 11e
sur panneau réclame

Modèle 101. — 10 outils formant 17 clés. — valeur : 1.222 fr.

Mêmes avantages pour 10 clés à bougies.
Demandez à votre fournisseur, gratuitement, la 11e

valeur : 220 fr.

Qu’il s’agisse de freins ou de trousses,
MAFAC
en vendant des articles vous ne serez jamais déçus par la qualité,
et vous ferez plaisir à vos clients qui vous en sauront gré, et vous resteront fidèles.

[A ruled advertisement in black and white, set in a frame, made of text and small line drawings in four horizontal bands separated by thin rules. The top band opens with two lines of bold condensed sans-serif type on each side of the firm’s name “MAFAC”, drawn as heavy slanted letters with a thick underline stroke that steps up under the A. A line of italic type follows. The second and third bands each pair a few lines of type at the left with a heavy arrow pointing right to a row of line-engraved tools. The first row shows a small leather pouch lettered “MAFAC” and ten wrenches of different sizes, ring, open-end and double-ended, a double box key, a small socket, a tube and a flat tin of patches labeled “RÉPARATION INSTANTANÉE” and “RUSTINES”. The second row shows a rolled canvas tool roll lettered “MAFAC”, another set of ten wrenches and sockets, a tube and a second tin of the same patches. The fourth band shows one large spark-plug wrench with a hexagonal socket at its right end and the name “MAFAC” cast on its handle, with a price line beneath it. The closing lines at the foot repeat the firm’s name in the large slanted lettering between two runs of text. Each wrench carries the name “MAFAC” in tiny capitals along its handle. The right edge of the crop runs close to the final letters of several lines. No signature is visible.]

[This advertisement shares page 68 of L’Officiel du cycle with an advertisement for Consortium Général d’Optique et d’Industries.]