Mafac October 1955 Advertisement — The Racer, Critérium and Jacky Brakes for Racing, Touring and Children’s Bicycles

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VAINQUEURS du TOUR de FRANCE avec L. BOBET

LES FREINS

MAFAC

types : RACER pour la course
CRITÉRIUM pour le tourisme
JACKY pour vélos d’enfants
CYCLOMOTEURS

équipent toutes les machines de qualité
ainsi que ses merveilleuses
TROUSSES D’OUTILLAGE
pour
VÉLOS – CYCLOMOTEURS – SCOOTERS – MOTOS
et VOITURES

la clientèle exige de plus en plus

LES SPÉCIALITÉS

MAFAC

DE RENOMMÉE MONDIALE !

[A ruled advertisement in black and white, text only, inside a thin single border. The first line is set in roman capitals with the words “TOUR” and “FRANCE” in bold, and “LES FREINS” below it is in bold slanted capitals. The name “MAFAC” appears twice in very heavy slanted capitals, large at the center top and smaller near the foot, each time drawn with a heavy stepped bar beneath the letters that rises under the A. The brake types are listed in a stacked block in which each model name is in bold capitals followed by its use in a light spaced italic. The tool kit paragraph is in light roman with “TROUSSES D’OUTILLAGE” in bold capitals, separated by a short rule from a bold slanted italic slogan that runs the full width. No address, drawing or artist signature is present.]

[This advertisement shares page 190 of L’Officiel du cycle with advertisements for Chazal-Rouchouse and Cizeron, each held here as its own record, and one for Tornade.]