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Mafac 1955 Advertisement — The Brakes of the World Champion
Source: Le Cycle, n° 18-19, 13 August 1955, pages 18 and 19; from a PDF of the issue in Eric Anschutz's files, stamped "VÉLO CYCLO" by its unidentified maker.
About this document
| Marque | Mafac |
|---|---|
| Type | Advertisement |
| Year | 1955 |
| Publisher | Mafac |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | Le Cycle, n° 18-19, 13 August 1955, pages 18 and 19; from a PDF of the issue in Eric Anschutz's files, stamped "VÉLO CYCLO" by its unidentified maker. |
| Credit | Ebykr archive |
| Transcription | Transcribed by eye |
Transcription
LE CHAMPION DU MONDE a exigé sur sa bicyclette L. BOBET - fabrication MERCIER LES FAMEUX FREINS SURPUISSANTS - DOUX ET SURS LES MEILLEURS DU MONDE MAFAC LOUISON BOBET VAINQUEUR TROIS FOIS CONSECUTIVES DU TOUR DE FRANCE
Read the full transcription (1 page)
— Page 1 —
LE CHAMPION DU MONDE
a exigé sur sa bicyclette L. BOBET – fabrication MERCIER
LES FAMEUX FREINS
SURPUISSANTS – DOUX ET SURS
LES MEILLEURS DU MONDE
MAFAC
LOUISON BOBET
VAINQUEUR TROIS FOIS CONSECUTIVES
DU
TOUR DE FRANCE
[A long ruled band runs across the foot of two facing pages, with the MAFAC name in large slanted capitals printed in a gray tone at its center, underlined by a heavy bar that rises to form the first A. Lettering to the left says the world champion insisted on these brakes for his L. Bobet bicycle built by Mercier, and lettering to the right hails Louison Bobet as winner of the Tour de France three times in a row; the band has no picture.]
[This advertisement runs across the foot of pages 18 and 19 of Le Cycle, the center spread, below Daniel Rebour’s drawing of Louison Bobet’s Mercier.]
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