Mafac 1953 Advertisement — Tool Kits for the Bicycle and the Motor Machines

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TROUSSES D’OUTILLAGES
MAFAC
pour VÉLOS – CYCLOMOTEURS
SCOOTERS – MOTOS
ET CLÉS A BOUGIES SÉPARÉES

Les primes publicitaires
continuent jusqu’au 31 mars

à raison de :
— 1 Trousse gratuite par 20 Trousses
— 1 Clé à bougie par 20 Clés

RÉCLAMEZ-LES A VOTRE
FOURNISSEUR HABITUEL

[A ruled advertisement in black and white, a full-height panel inside a thin double rule. The head line “TROUSSES D’OUTILLAGES” is set in tall heavy capitals, above the name “MAFAC” in very large slanted capitals with a stepped underline stroke. Below, the list of uses and the line about separate spark-plug wrenches are set in lighter sans-serif capitals. A row of line drawings runs across the middle: at the far left a rolled and tied tool pouch lettered “MAFAC”, then three long-handled box wrenches, a hexagon-ended wrench, two open-ended wrenches, a larger wrench with a hexagon socket at its foot, a small multi-hole wrench, two short sockets, a tube and, at the far right, a flat tin box lettered “RÉPARATION INSTANTANÉE DES CHAMBRES A AIR” and “RUSTINES”, with its smaller lines [illisible]. Most of the wrenches carry the word “MAFAC” along the handle. The offer for the free premiums is set in heavy bold type with an italic lead-in and dash-marked lines, and the closing request is in spaced bold capitals. No address appears, and no artist signature is visible. No text from the reverse of the leaf shows through.]

[This advertisement shares page 132 of L’Officiel du cycle with advertisements for La Vipère and Reiduor, each held here as its own record, and others for P.C. spark-plug connectors, Velox vulcanizing solution and Reiduor oil cans.]