Les productions Aimé Ledin — L’Officiel du cycle, 19 September 1953, Styx, Tank and Merveille Pedals and Freewheels

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 81: les productions Aimé Ledin: pedals and freewheels (Styx, Tank, Merveille) and the firm’s works. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
Les productions Aimé LEDIN

[Ebykr summary; the article’s text is not reproduced. The notice says that Saint-Étienne, as a specialized city, is not short of industrialists of worth, and that among those who stand out the Établissements Aimé Ledin must be singled out. Founded in 1902, this important firm has the privilege of being run by its founder and his sons. The notice claims that a good number of the pedal models favored by cyclists are Aimé Ledin products, that every model of freewheel was born in its design offices, and that, for anyone passionate about mechanics, the works can be visited on request. The plant is said to include electric and fuel-oil furnaces with their equipment for the exact treatment of a quality metal, an installation for nickel-chrome plating by ultra-modern processes, a quantity of machines, and an office for studies and analyses. The excellent quality of the pedals and freewheels Styx, Tank and Merveille is given as the fruit of all this.]

[A text-only editorial notice in one column of a trade magazine. The heading “Les productions Aimé LEDIN” runs across the head at the right in bold roman type, with the surname in capitals. Below it five paragraphs are set in italic type, with the words “Établissements Aimé Ledin” (surname in small capitals) and the mark names in upright or italic roman as the line falls, and a few words in the fourth paragraph printed darker than their neighbors. A small open ring ornament stands centered beneath the last line as an end mark. There is no drawing, no photograph, no signature and no address block.]