Aimé Ledin November 1952 Advertisement — Tank, Merveille and Styx pedals and freewheels, around the world for fifty years

— Page 1 —
La meilleure performance
Depuis cinquante ans
elles font le tour du monde

TOUS LES MODÈLES
DE PÉDALES

TOUS LES MODÈLES
DE ROUES LIBRES

Vente exclusive
aux Grossistes et Constructeurs

PÉDALES et ROUES LIBRES
TANK • MERVEILLE • STYX
Etablis. Aimé LEDIN, SAINT-ÉTIENNE

[A ruled advertisement in black and white. A solid black band across the head carries “La meilleure performance” in large flowing script reversed to white, with “Depuis cinquante ans elles font le tour du monde” in bold white sans-serif capitals and lowercase beneath. Below, inside a panel with heavy vertical black bars at the sides, two engraved drawings are shown against the plain ground. At the upper left a pedal is drawn from the side in fine line engraving with cross-hatched shading, its cage cut with openwork letters spelling the name TANK and a threaded spindle at the right; to its right “TOUS LES MODÈLES DE PÉDALES” is set in light spaced roman capitals. At the lower right a multi-sprocket freewheel is drawn in the same engraved manner, with a ring marked “TANK B”, “BTE S.G.D.G.” and “DEVISSER” with an arrow; to its left “TOUS LES MODÈLES DE ROUES LIBRES” is set in the same capitals, followed by a short rule and a note in italic. A second black band closes the panel: “PÉDALES et ROUES LIBRES” is reversed to white in heavy capitals above a white box holding “TANK • MERVEILLE • STYX” in very large black sans-serif capitals separated by round bullets, and the maker’s name and town are reversed to white on black along the foot. No artist signature is visible.]

[This advertisement shares page 76 of L’Officiel du cycle with advertisements for Paturaud and Goer, each held here as its own record, and one for E. H..]