Aimé Ledin June 1951 Advertisement — The best performance: all models of Tank, Merveille and Styx pedals and freewheels, fifty years round the world, with a freewheel drawn

— Page 1 —
La meilleure performance
Depuis cinquante ans
elles font le tour du monde

TOUS LES MODÈLES DE PÉDALES

MERVEILLE

TOUS LES MODÈLES DE ROUES LIBRES

Vente exclusive aux Grossistes et Constructeurs

PÉDALES et ROUES LIBRES
TANK • MERVEILLE • STYX
Etablis. Aimé LEDIN, SAINT-ÉTIENNE

[A ruled advertisement in black and white. A black band across the top carries a script line in cream, “La meilleure performance”, and two lines in bold cream lowercase sans-serif beneath it. Below the band a lighter panel with a heavy black frame at its sides holds the line about pedals at the upper left and, at the center, a large engraved drawing of a freewheel seen face-on with fine line shading; its hub ring is lettered “MERVEILLE”, “MARQUE DÉPOSÉE”, “DEVISSEZ” with a small arrow and “MADE IN FRANCE”. Under the drawing a line about freewheels is set in sans-serif capitals above a short rule and a line of bold sans-serif type about sales. A black band at the foot holds a line of cream capitals, then a white strip with the three brand names “TANK”, “MERVEILLE” and “STYX” in heavy black capitals separated by dots, and the maker’s name and town in cream type along the bottom edge. No street address and no artist’s signature appear. Faint reversed lettering from the other side of the leaf shows through beside the freewheel lines.]

[This advertisement shares page 20 of L’Officiel du cycle with advertisements for Gnutti and Henri Gauthier, each held here as its own record, and one for Construction Moderne de Cycles.]