Aimé Ledin May 1952 Advertisement — Tank, Merveille and Styx pedals and freewheels, all models, fifty years round the world, with two Tank cage pedals drawn

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La meilleure performance
Depuis cinquante ans
elles font le tour du monde

TOUS LES MODÈLES DE PÉDALES

TOUS LES MODÈLES DE ROUES LIBRES

PÉDALES et ROUES LIBRES
TANK • MERVEILLE • STYX

Etablis. Aimé LEDIN, SAINT-ÉTIENNE

[A ruled advertisement in black and white, built from a dark band at the top, a light framed field in the middle and two dark bands at the foot. In the top band a hand-lettered script line, “La meilleure performance”, and two lines of bold rounded sans-serif follow, all reversed out in white on black. The middle field, open at the right edge and bordered by a heavy black rule at the left, holds two fine line-engraved drawings. At the left is a multi-sprocket freewheel seen at an angle, its toothed sprockets and ring drawn with hatching, with small engraved lettering on the ring that includes “TANK”, “BTE S.G.D.G.” and “DEVISSER” beside an arrow. At the right are two cage pedals, one above the other, each shown from the side with its axle; the cage plates are cut out in the shape of the word “TANK” and the lower pedal bears a tiny word “DEPOSE” and a crosshatched tread plate. A caption in light capitals stands over the pedals at the upper left, and a second caption stands under the drawings. Below the field a black band reads “PÉDALES et ROUES LIBRES” reversed out in white, and under it a white box with a black outline holds the three brand names “TANK”, “MERVEILLE” and “STYX” in heavy condensed capitals, separated by black dots. A last black band at the foot carries the firm’s name and city in white sans-serif. There is no artist signature and no agency mark.]

[This advertisement shares page 42 of L’Officiel du cycle with advertisements for Sova, Ateliers du Dorlay and Persib-Lux, each held here as its own record.]