J. Baron 1951 Advertisement — J.B and Mylord Headsets, Bottom Brackets and Cones

— Page 1 —
Jean BARON
Maison fondée en 1918
Place de la Périvaure
FRAISSES (Loire)

J.B
Ses marques
MYLORD
— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
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Axes et cuvettes de pédalier pour réparations
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Cuvettes de moyeux lisses et filetés
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Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A purely typographic advertisement in a single ruled frame. The name “Jean BARON” in very large heavy condensed sans-serif at the top, with the founding date and the address below; a band of close vertical hatching runs across the panel. The two brand marks are drawn as elongated diamonds outlined in a single rule, “J.B” in the left one and “MYLORD” in the right, with “Ses marques” set between them and “sont une garantie” in bold italic below. The product lines are in condensed sans-serif, separated by large round bullets, and a double rule sets off the closing line at the foot. No signature or agency mark. Type and drawings from the reverse of the leaf show through the paper.]

[This advertisement shares page 120 of L’Officiel du cycle with advertisements for Super Champion, Pelissier and Berko, each held here as its own record.]