J. Baron September 1953 Advertisement — Founded in 1918: J.B and Mylord headsets, bottom-bracket sets, pedal axles and hub axles

— Page 1 —
Jean BARON

Maison fondée en 1918

Place de la Périvaure
FRAISSES (Loire)

[J.B in a diamond] Ses marques [MYLORD in a diamond]

— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs

Axes et cuvettes de pédalier pour réparations

Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A text-only ruled advertisement in black and white, framed by a thin line. The head “Jean BARON” fills the full width in very large, heavy condensed sans-serif letters. Under it come the founding line in a small light sans-serif, and the address in bold italic serif, with the town in capitals. A band of fine closely spaced vertical lines runs across the panel as a divider. Below it two outline diamonds flank the words “Ses marques”: at the left a diamond holds the letters J.B in a bold roman face, and at the right a diamond holds MYLORD in bold serif capitals. The words “sont une garantie” follow in bold italic, underlined and set between two short dashes. The list of products is centered in bold condensed sans-serif lines of different sizes, separated by two round black dots. A double horizontal rule precedes the closing line, “Vente exclusive aux constructeurs et grossistes”, set in large condensed sans-serif across the foot. There is no drawing or photograph and no signature.]

[This advertisement shares page 118 of L’Officiel du cycle with an advertisement for Union, held here as its own record, and one for Jean Pidoux.]