J. Baron May 1952 Advertisement — The J.B and Mylord marques are a guarantee: headsets, bottom-bracket sets, pedal axles and cups and hub cups and axles, trade only

— Page 1 —
J. BARON
Pl. de la Périvaure
FRAISSES (Loire)

J.B

Ses marques
sont
une garantie

MYLORD

Jeux de direction – Jeux de pédalier, tous modèles
Axes et cuvettes de pédalier pour réparations
Cuvettes de moyeux lisses et filetés
Axes de moyeux gros et petits cônes

Vente exclusive aux Constructeurs et Grossistes

[A ruled advertisement, text only, in a thin black border and wider than it is tall. “J. BARON” fills the left of the head in very large, heavy, condensed capitals, with the address “Pl. de la Périvaure” and “FRAISSES (Loire)” in narrow condensed type stacked at its right. Below, two outlined diamonds flank a centered three-line phrase in bold condensed lowercase: the left diamond holds “J.B” in a large roman face and the right diamond holds “MYLORD” in small bold sans-serif capitals. The product list follows in four centered lines of bold condensed type. A thin rule separates the last line, “Vente exclusive aux Constructeurs et Grossistes”, set in bold italic roman. There are no drawings and no signature.]

[This advertisement shares page 60 of L’Officiel du cycle with advertisements for Maxi-Car, CLEM, Choillot and Larpenteur, each held here as its own record, and others for Manufacture d’Armes & Cycles de Chatellerault, Paris-Moto, Lipton and Chromage Bessieres.]