J. Baron March 1955 Advertisement — The J.B (luxe) and Mylord (grand luxe) marques: headsets, bottom-bracket sets and hub and pedal parts, in type only

— Page 1 —
J. BARON
Pl. de la Périvaure
FRAISSES (Loire)

— Luxe —
J.B

Ses marques
sont
une garantie

— Grand luxe —
MYLORD

Jeux de direction – Jeux de pédalier, tous modèles
Axes et cuvettes de pédalier pour réparations
Cuvette de moyeux lisses
Axes de moyeux gros et petits cônes

Vente exclusive aux Constructeurs et Grossistes

[A ruled panel advertisement in black and white, text only apart from two diamond-shaped trademark outlines. A thin frame encloses the panel and a rule separates the last line. “J. BARON” stands across the upper left in very large heavy condensed capitals, with the place and town address in condensed capitals at the upper right. Below, two lozenge outlines flank a central block of three lines: the left lozenge holds “J.B” with the word “Luxe” above it between dashes, and the right lozenge holds “MYLORD” with “Grand luxe” above it between dashes. The product list is set in bold sans-serif lines centered beneath, and the closing line about sales to builders and wholesalers is in bold italic capitals and lowercase. No artist signature or telephone number appears.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for Var, Paul Maimbourg, Station-Service AMAC and A. Verdier.]