J. Baron May 1953 Advertisement — The J.B and Mylord marques are a guarantee: steering sets, bottom-bracket sets, pedal axles, cups and hub cones, trade only

— Page 1 —
J. BARON
Pl. de la Périvaure
FRAISSES (Loire)

J.B

Ses marques
sont
une garantie

MYLORD

Jeux de direction – Jeux de pédalier, tous modèles
Axes et cuvettes de pédalier pour réparations
Cuvettes de moyeux lisses
Axes de moyeux gros et petits cônes

Vente exclusive aux Constructeurs et Grossistes

[A ruled advertisement in black and white, text only apart from two small emblems, framed by a double rule. “J. BARON” fills the upper left in very large, heavy condensed black capitals, with the address in condensed bold type at the upper right in two lines. Below, two outlined lozenges flank a short centered text: the left lozenge holds “J.B” in a serif face and the right one holds “MYLORD” in small roman capitals, and between them “Ses marques sont une garantie” is set in three lines of bold condensed lowercase. Four centered lines of bold sans-serif lowercase list the products. A thin rule separates them from the last line, “Vente exclusive aux Constructeurs et Grossistes”, which is set in bold widely spaced italic at the foot. No drawing, no signature and no agency mark appear, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 70 of L’Officiel du cycle with advertisements for Prym and Onoto, each held here as its own record, and others for Marcel Heurtier, Gallet, H. Grand-Chavin-Lamy, Larpenteur and Semonsu-Béraud.]