Les productions « J. B. » et « Mylord » — L’Officiel du cycle, 19 September 1953, Headsets and Pedal Sets from Fraisses

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 79: ‘Les productions J.B. et Mylord’: headsets and pedal sets in all models, pedal axes and cups. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les productions « J. B. » et « MYLORD »

[Ebykr summary; the article’s text is not reproduced. The notice says that the Établissements Jean Baron, of Fraisses (Loire), have long since earned a just and legitimate reputation. Thanks to modern tooling, an outstanding organization and proven working methods, M. Jean Baron, who counts unanimous good will in industrial circles, has won the favor of a steadily growing clientele, which the notice calls the reward of unceasing effort and particularly careful work. For headsets and pedal sets in all models (grand luxe included), as for pedal axes and cups, the marks J. B. and Mylord are described as a guarantee.]

[A text-only editorial notice from a trade magazine, set in one column. The heading “Les productions « J. B. » et « MYLORD »” runs across the head in bold roman type, aligned to the right of the column, with “MYLORD” in larger capitals. Below it a single paragraph of about ten lines is set in italic type, with the firm’s name “Jean Baron” and the word “Établissements” in upright roman, the surname in small capitals. A small open ring ornament stands centered beneath the paragraph as an end mark. There is no drawing, no photograph, no signature and no address block.]