J. Baron May 1954 Advertisement — J.B and Mylord headsets and bottom-bracket sets for cycles and cyclomoteurs, with pedal axles, cups and hub cones, a house founded in 1918

— Page 1 —
Jean BARON

Maison fondée en 1918

Place de la Périvaure
FRAISSES (Loire)

Luxe Grand luxe

J. B. Ses MYLORD
marques

— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs

Axes et cuvettes de pédalier pour réparations

Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A ruled advertisement in black and white, text only, inside a thin single-rule frame. “Jean BARON” stands across the head in very heavy condensed sans-serif type, with “Jean” in lowercase and “BARON” in capitals. Beneath it “Maison fondée en 1918” is set small in light sans-serif, followed by the address in bold italic roman. A band of fine vertical hairlines runs across the sheet. Below it “Luxe” at the left and “Grand luxe” at the right are set in heavy roman, each over a diamond-shaped outline: the left diamond holds “J. B.” and the right one holds “MYLORD” in roman capitals, with the words “Ses marques” stacked between them. The line “sont une garantie” is set in bold italic between dashes and underlined. The product lines follow in bold sans-serif, separated by two solid round bullets. A double rule closes the panel above the line “Vente exclusive aux constructeurs et grossistes” in heavy condensed capitals. A small ink blemish sits after the word “Jeux” in the first product line. A dark strip of the neighboring page shows along the left edge.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for Idéale, Ateliers du Dorlay and Jacquemard, each held here as its own record.]