IRM 1954 Advertisement — Precision Chrome-Steel Balls for Cycles, in All Sizes

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BILLES CYCLES DE PRÉCISION

En Acier au Chrome

IRM

Toutes dimensions

6, rue de la Sablonnière, PARIS (15e) Tél. : SÉG. 96-66.

[A solid black advertisement panel with reversed-out white lettering. Across the top “BILLES CYCLES DE PRÉCISION” is set in slanted, stencil-like capitals. Below it “En Acier au Chrome” is lettered in a white brush script over a field of coarse halftone dots that fades toward the right. Along the lower left a row of steel balls drawn in line engraving rises in size from left to right, each ball with curved hatching to show a bright reflection, the smallest about a tenth the width of the largest. At the right the letters “IRM” stand in heavy black capitals inside a white double ring, the largest circle overlapping the last ball. “Toutes dimensions” follows in white script beneath the balls. A line of white sans-serif type along the foot of the panel gives the street address at the left and the telephone number at the right. A small vertical boxed mark reading “SOSP” stands in the lower right corner. No artist signature is visible.]

[This advertisement shares page 176 of L’Officiel du cycle with an advertisement for Indéca, held here as its own record, and one for Beaussuzet chainwheels for cyclomoteurs and motorcycles.]