IRM September 1953 Advertisement — IRM precision chrome-steel balls for cycles, all sizes, white on black

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BILLES CYCLES DE PRÉCISION

En Acier au Chrome

I R M

Toutes dimensions

6, rue de la Sablonnière, PARIS (15e) Tél. : SÉG. 96-66.

[A wide ruled advertisement in white on a solid black ground. Across the head “BILLES CYCLES DE PRÉCISION” is set in slanted, stencil-cut display capitals that nearly fill the width. Below it a long wedge of fine halftone dots opens from the left toward the right, with two script lines in white brush lettering, “En Acier au Chrome” above and “Toutes dimensions” below, set in the dark ground outside the wedge. Along the center of the wedge a row of six steel balls grows from small at the left to large at the right, each drawn in white line engraving with curved hatching and reflections, and the last two overlap. At the right the sixth ball is overlapped by a large round mark: the letters I R M in tall black capitals on a white disc inside two concentric white rings. A small boxed agency mark reading S.O.S.P., set sideways, stands at the right edge below the mark. The address and telephone line runs across the foot in white sans-serif lettering, with the street at the left, PARIS (15e) at the center and the telephone at the right. A faint trace of print from the reverse of the leaf shows behind the large ball and mark. The S.O.S.P. mark is an agency mark, not an artist signature.]

[This advertisement shares page 142 of L’Officiel du cycle with advertisements for Clément-Bayard and Guttacoll, each held here as its own record.]